— PROJECT NAME
Wild Planet -
"Small Fish Resolutions"
— CREDITS
Direct Resident
Introducing Small Fish Resolutions. Resolutions that are so manageable in scale, so hard to fail that you won’t quit. To promote them, we custom-built tiny, sardine-sized billboards just 1/64 the size of regular ones and installed them guerrilla style around the Bay Area.
All month on Wild Planet social, we shared more Small Fish Resolutions: like simply pressing pause on over-processed foods for the day. Anyone who DM’d Wild Planet proof they did the daily challenge, won sardines.
But we weren’t done yet. We flipped the expected BTS content on its head with our own “tiny” BTS spot. It included tiny hammers, a tiny cement mixer, even a tiny lunch break.